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is a privately-held biotechnology company that develops and markets unique cellular imaging systems for the life sciences market.
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For 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance.
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is a privately-held biotechnology company that develops and markets unique cellular imaging systems for the life sciences market.
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For 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance.
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Blog
Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?25 May 2011
White Papers
Focus Area: Sales & Marketing
The Only Way Is Up
Novartis has (almost) arrived at the top. The world’s fourth largest pharmaceutical company received Fortune’s accolade of The World’s Most Admired Company. Can it continue to defy the downward trend affecting pharma? Julia Puppe spoke with CEO Daniel Vasella to find out more.
If you can’t change your fate, change your attitude
Robert Passikoff, Founder and President of Brand Keys, Inc talks to NGP about ways to measure customer loyalty.
Branding: the Basics
Branding is becoming an increasingly important mechanism to leverage in the pharmaceutical industry. NGP’s Rebecca Goozee talks to Rebecca Robins from Interbrand Wood Healthcare about the branding process and maximizing competitive advantage.
Case study: branding Cialis
Shawn Heffern, US Brand Leader for Cialis talks to NGP’s Rebecca Goozee about the processes behind the branding of Eli Lilly’s Cialis.
Source: www.ngpharma.com© 2012 GDS Publishing Ltd. All rights reserved.