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Issue 8

Issue 8 E-magazine
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Blog

Where our team of guest writers discuss what they think about the current NGP US Issues.

Peter Duncan
Director of Business Development

Can digital pathology save drug development?

Peter Duncan of Definiens discusses the potential of digital pathology.
07 Jul 2010
Marketing
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Marketing

Marketing from big pharma to start-up biotech


Having recently made the move from pharmaceutical giant Pfizer to California-based biotech company, Cerimon Pharmaceuticals, Inc.

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Sales and Marketing Productivity in Pharma’s New World Order


By Richard Martin and David Deutsch The Challenge of a Company…and an Industry

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Formal segmentation research defining brand opportunity


Pharmaceutical marketers face multiple challenges in a market that is becoming increasingly more challenging every day.

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Customers know best – or do they?


Customer choice plays more significant part in drug selection

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e-tractions: Whole Brain Goodness


Award winning creative and the numbers to back it up. We like to call it: digital marketing for both sides of the brain.

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