Where our team of guest writers discuss what they think about the current NGP US Issues.
Having recently made the move from pharmaceutical giant Pfizer to California-based biotech company, Cerimon Pharmaceuticals, Inc.
By Richard Martin and David Deutsch
The Challenge of a Company…and an Industry
Pharmaceutical marketers face multiple challenges in a market that is becoming increasingly more challenging every day.
Customer choice plays more significant part in drug selection
Award winning creative and the numbers to back it up. We like to call it: digital marketing for both sides of the brain.