Thursday, March 11, 2010
"Concise industry news from the US pharmaceutical industry..."
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Nanopoint, Inc.
is a privately-held biotechnology company that develops and markets unique cellular imaging systems for the life sciences market.
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is a privately-held biotechnology company that develops and markets unique cellular imaging systems for the life sciences market.
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Waters Corp.
For 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance.
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For 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance.
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Silver Sponsors
Platinum Sponsors
Nanopoint, Inc.
is a privately-held biotechnology company that develops and markets unique cellular imaging systems for the life sciences market.
Read More
is a privately-held biotechnology company that develops and markets unique cellular imaging systems for the life sciences market.
Read More
Gold Sponsors
Waters Corp.
For 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance.
Read More
For 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance.
Read More
Silver Sponsors
Blog
Where our team of editors discuss what they think about the current NGP US Issues.
Marie Shields
Editor NGP US
Editor NGP US
Sizing up the future
What role will individually tailored therapies play in the pharmaceutical industry’s new business models?01 Oct 2009
Focus Area: Marketing
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Marketing
Marketing from big pharma to start-up biotech
Having recently made the move from pharmaceutical giant Pfizer to California-based biotech company, Cerimon Pharmaceuticals, Inc.
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Sales and Marketing Productivity in Pharma’s New World Order
By Richard Martin and David Deutsch
The Challenge of a Company…and an Industry
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Formal segmentation research defining brand opportunity
Pharmaceutical marketers face multiple challenges in a market that is becoming increasingly more challenging every day.
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Customers know best – or do they?
Customer choice plays more significant part in drug selection
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e-tractions: Whole Brain Goodness
Award winning creative and the numbers to back it up. We like to call it: digital marketing for both sides of the brain.
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