Wal-Mart’s $4 generic drug program has left the healthcare sector contemplating a similar industry shakeout as the one the trade giant inspired in food retail.
Mass marketing as we knew it is dead. Long live new mass marketing to an audience of one. And that one person can help to make or break your brand.
Dr Jo Oswald and Dr Paul Hilditch, Watermeadow Medical
In an ever-changing marketplace, Pharmaceutical Brand Teams, Sales Leadership and Training Teams are under tight time pressure to keep their field sales force aligned with strategy.
With the first quarter of the Medicare Part D prescription drug program officially complete, the rapid and challenging adoption of the Medicare Part D prescription drug program has revealed interesting market dynamics in claims-based activity.