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Issue 7

Issue 7 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011
Sales & Marketing
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Sales & Marketing

Store wars


Wal-Mart’s $4 generic drug program has left the healthcare sector contemplating a similar industry shakeout as the one the trade giant inspired in food retail.

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Interactive Marketing’s Future: Hyphen Relevance Marketing


Mass marketing as we knew it is dead. Long live new mass marketing to an audience of one. And that one person can help to make or break your brand.

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Communicating in the changing world of chronic disease management: insights from diabetes


Dr Jo Oswald and Dr Paul Hilditch, Watermeadow Medical

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Developing Effective Sales Force Training and Communications


In an ever-changing marketplace, Pharmaceutical Brand Teams, Sales Leadership and Training Teams are under tight time pressure to keep their field sales force aligned with strategy.

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Medicare Part D Market Dynamics


With the first quarter of the Medicare Part D prescription drug program officially complete, the rapid and challenging adoption of the Medicare Part D prescription drug program has revealed interesting market dynamics in claims-based activity.

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