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Issue 5

Issue 5 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011
Marketing Effectiveness
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Marketing Effectiveness

Taking pharma forward


To many outside the pharmaceutical industry, the concepts of industry success and meeting patient needs seem incompatible. Billy Tauzin, President and CEO of the Pharmaceutical Research and Manufacturers of America (PhRMA) disagrees.

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It’s the perfect storm and your ship is sinking


Gordon Wade, Founding Partner of the EMM Group and author of the ANA report Marketing Accountability, on charting a course through rough seas.

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Pharmaceutical marketing: just what the doctor ordered?


Clear, accurate and comprehensive information should be readily and easy available. But is DTC advertising the best remedy?

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FDA’s new drug labeling format: opportunity and challenge


The opportunity and the challenge.

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Patient-physician communications programs


Keeping patients on track with their prescribed treatment, and letting physicians know how their patients are responding.

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