To many outside the pharmaceutical industry, the concepts of industry success and meeting patient needs seem incompatible. Billy Tauzin, President and CEO of the Pharmaceutical Research and Manufacturers of America (PhRMA) disagrees.
Gordon Wade, Founding Partner of the EMM Group and author of the ANA report Marketing Accountability, on charting a course through rough seas.
Clear, accurate and comprehensive information should be readily and easy available. But is DTC advertising the best remedy?
The opportunity and the challenge.
Keeping patients on track with their prescribed treatment, and letting physicians know how their patients are responding.