Where our team of guest writers discuss what they think about the current NGP US Issues.
By Corbett Accel Healthcare Group. Pharmaceutical companies continue to switch their sales forces from paper to Tablet PCs, with over 50% of all sales representatives in the US having already made the switch.
Increasingly, prescribing decisions are influenced by new and dynamic factors that did not exist only a few years ago: peer-to-peer electronic media, health plan-mandated prescribing algorithms, and patient-led treatment strategies.
When Axcan Pharma was choosing whether to expand its U.S. headquarters in Alabama or establish a facility farther north, a Business Employment Incentive Program (BEIP) offered by the State of New Jersey worth an estimated $580,000 over 10 years was a material factor in the specialty pharmaceutical company's decision to locate in the Garden State.
Eric Opron of Walt Disney explains what businesses should expect from their communications technology when planning their next off-site event.
Tom Haskell and John Moran of IMS’ Innovation Lab discuss how to evaluate new factors driving prescribing decisions.