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Issue 16

Issue 16 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011
Marketing & Staffing
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Marketing & Staffing

Knowledge is Key


With Barry Boyle of CompuPharma

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Is Anyone Listening? The New Paradigm in Reaching Physicians


By Hardrada Medica Group. As Sales & Marketing Executives striving to put together effective programs to reach physicians, we need to re-orient our thinking away from a static, unitary marketing approach to an Integrated eMarketing Platform.

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Mexico, Your Home Away from Home!


IVI Destination Management (with several DMC operations in Mexico) has managed to keep tourism active through creating several campaigns in Mexico together with our clients.

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The Golden Rule of Hiring: What Your Interview Process Says About Your Company


By Kaye/Bassman. Remember the 1970s Faberge Shampoo commercial where Farrah Fawcett says, “I told two friends about Faberge Organic Shampoo…and they told two friends and so on and so on”? It is no different with regards to your company’s interview process and candidate management code of behavior. Think of the latter not just as a process, but as an experience that builds your corporate brand.

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The Science of Being Human


How next-generation marketers can harness the power of predictability in the unpredictability of human behavior. By MicroMass Communications

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