Where our team of editors discuss what they think about the current NGP US Issues.
Aerotek, a global staffing provider, and its parent company Allegis Group, were recently recognized as the largest clinical/scientific staffing provider based on 2007 revenue, according to a report by Staffing Industry Analysts, Inc.
Millennium’s Isabelle Mercier tells NGP about the rising power of patient influence and marketing’s delivery of information demand.
How pharmaceutical companies influence patient groups to create a grassroots demand for their products.
Times are tough for marketers everywhere, and no less so in the pharmaceutical sector. But take heart – the latest marketing priorities survey from Frost & Sullivan shows that marketers are not giving up the fight.
Richard Vanderveer, Chief Executive Officer, GfK Healthcare, discusses a fundamental shift on the horizon, both in the practice of medicine and our approach to pharmaceutical marketing.