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Issue 14

Issue 14 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011
Marketing & Staffing
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Marketing & Staffing

Hitting the Target


Certain tactics in pharmaceutical marketing have tarnished the industry's reputation in recent times. Todd Evans of PwC looks at the new thinking that can help restore the public trust.

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How Do You Maximize the Value of Global Branding?


It took many years for the pharmaceutical industry to fully embrace global branding. Marketers believed that healthcare, more than anything else, is local.

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Targeting the Best


Jon Jordan of South Twin Executive Search advises on how to choosing the right search /recruitment firm.

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Hitting the Mark


Eric Johnson of SVP InsiteResearch looks at changes within KOL Management.

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Knowing Your Market


The latest on pharmaceutical market research, with Geoff Arbuckle of TARP and Patty Klingbiel of Connell + Associates.

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