Certain tactics in pharmaceutical marketing have tarnished the industry's reputation in recent times. Todd Evans of PwC looks at the new thinking that can help restore the public trust.
It took many years for the pharmaceutical industry to fully embrace global branding. Marketers believed that healthcare, more than anything else, is local.
Jon Jordan of South Twin Executive Search advises on how to choosing the right search /recruitment firm.
Eric Johnson of SVP InsiteResearch looks at changes within KOL Management.
The latest on pharmaceutical market research, with Geoff Arbuckle of TARP and Patty Klingbiel of Connell + Associates.