NGP speaks with Donna Sturgess, Head of Innovation at GlaxoSmithKline, Consumer Healthcare, about the significant relationship between packaging and brand – and how sensory packaging is cutting through the clutter to connect with consumers.
NGP speaks with Charlotte Sibley, SVP of Global Business Research and Intelligence at Shire Pharmaceuticals, about their innovative practices for applying market research and competitive intelligence to build lasting and successful brands.
Today’s demand for increased efficiency in the analytical industry has highlighted the important technical challenge of providing faster separation in HPLC.