It has been well documented that rising healthcare costs have increased patient expenses and limited access to medical therapies through the use of sophisticated formulary designs. This has created an environment where a physician’s clinical expertis
Peter Caley, MD at Branding Science invites NGP’s Rebecca Goozee over to his office to talk marketing, branding and the power of perception.
Before joining Wyeth Pharmaceuticals as a Product Director, Julie Holcombe spent 15 years as an Advertising Director. Here she shares her thoughts with NGP on the impact of customer relationships, loyalty and the Internet on marketing in pharma.