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Issue 12

Issue 12 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
26 May 2011
Marketing
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Marketing

Building successful strategies to drive reimbursement and access


It has been well documented that rising healthcare costs have increased patient expenses and limited access to medical therapies through the use of sophisticated formulary designs. This has created an environment where a physician’s clinical expertis

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The Power of Perception


Peter Caley, MD at Branding Science invites NGP’s Rebecca Goozee over to his office to talk marketing, branding and the power of perception.

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The Importance of Marketing


Before joining Wyeth Pharmaceuticals as a Product Director, Julie Holcombe spent 15 years as an Advertising Director. Here she shares her thoughts with NGP on the impact of customer relationships, loyalty and the Internet on marketing in pharma.

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