Focus Area: Marketing

Uncovering Opportunities in a Constrained Environment

When budgets are tight and markets are crowded, GfK’s Bart Weiner highlights how creative marketing research can help manufacturers gain leverage.

What’s Your Brand Worth?

Branding as an Operational Issue

By Steve Herskovitz, President, Hammond Hill LLC

Telling Your Brand’s Story

Connecting to your audiences on both a rational and emotional level means constructing a brand story that truly resonates, says Stephen Herskovitz, President of Hammond Hill LLC.

Working Online for More Insight

Despite all the glowing promises of the web to engage thought leaders online for marketing research, pharma is still challenged with making it work – for everyone. Here, Glenn Raines talks about some of the basic approache

Forging Ahead despite Choppy Seas

Market times, believe Dr. Pia Nicolini and Dr. Stephanie J. Oscarson, have become more challenging than ever. How can the industry help to preserve the integrity of market research?