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Issue 8

Issue 8 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
26 May 2011
Marketing
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Marketing

Marketing from big pharma to start-up biotech


Having recently made the move from pharmaceutical giant Pfizer to California-based biotech company, Cerimon Pharmaceuticals, Inc.

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Sales and Marketing Productivity in Pharma’s New World Order


By Richard Martin and David Deutsch The Challenge of a Company…and an Industry

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Formal segmentation research defining brand opportunity


Pharmaceutical marketers face multiple challenges in a market that is becoming increasingly more challenging every day.

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Customers know best – or do they?


Customer choice plays more significant part in drug selection

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e-tractions: Whole Brain Goodness


Award winning creative and the numbers to back it up. We like to call it: digital marketing for both sides of the brain.

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