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Issue 16 Executive Interviews

Knowledge is Key

With Barry Boyle of CompuPharma

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Trial and Error

Beth Harper of Clinical Performance Partners, Inc. explains the correct procedures needed to ensure a successful clinical study.

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New Commercial Models

Sati Sian of IMS Health discusses the industry’s development of new commercial models.

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The Evolution of Communications

Jay Bigelow of MicroMass Communications examines the changing methods of keeping in touch with your customers.

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Source: www.ngpharma.com
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