It?s all about changing practice

One of the most influential channels at a company?s disposal is the time-honored tradition of disseminating data through conference presentations and publications in peer reviewed biomedical journals. This process is so central to contemporary drug development that it even has its own name ? publication planning. Executed correctly, a company?s publication plan can dramatically impact the post-launch adoption curve of its new drug.

Includes:
Getting the word out
A scientific foundation
Get it right, right from the start
Keep it simple
A protocol is a terrible thing to waste
Clear strategy and messaging
Intelligent technology support