GeneEd profile

Using this experience at Brandeis University, Caltech, Stanford University, Cell Genesys, Roche Bioscience, Doubletwist.com and other life science companies, Dr. Sunil Maulik and Dr. Salil Patel delivered a series of live seminars for scientists, investors, attorneys, and informed consumers. The challenge for GeneEd involved creating technologies that could be used to transform scientific content into interactive, web based, e-Learning courses that retained the best elements of a live event. Using our existing content as a starting point, we created a "Repurposing Engine" (patent pending) that transforms static content into dynamic animations, voiceovers, and other aids to enhance the learning experience. Using this proprietary technology, we are able to create learning objects from our "Viewing Engine" (patent pending) that serve as the foundation from which all of our e-Learning courses, navigation tools, and user interfaces are created. As the e-Learning and e-Marketing industries matured, GeneEd remained at the forefront of the pharmaceutical and healthcare training field by bringing together content experts with our in-house scientists and instructional designers. Together, their experience and knowledge have allowed rapid gap analysis at client sites, appropriate training and marketing tool deployment, and innovative approaches to learning.