Custom Coding Books from Ingenix

Tired of your reps not getting in to see their doctors? Or of reps not getting enough time with the doctors they do see?

As an industry average, only 27 percent of pharma rep calls resulted in a face-to face meeting with the doctor. And 80 percent of sales calls result in less than 90 seconds of time with the doctor. But now, Ingenix offers business solutions designed specifically to help your reps get priority access to more doctors, more often, to provide more detailed information about your products.

The problem: Pharma premiums that decision makers don’t really want

Every doctor has collected countless examples of useless premiums. Even their patients are all too familiar with them: pens, notepads, paperweights, and other pharma premiums that are essentially useless—except to remind the doctor of the name and logo associated with a particular medication.

Pharma and Bio-Medical company sales reps use these “spiffs”—as well as catered lunchtime presentations and other methods—to gain access to doctors in hopes of educating them regarding the clinical indications and benefits of the drugs they offer. While some patients may raise an eyebrow at a cup-warmer emblazoned with a pharmaceutical logo, the purpose behind these items is actually quite legitimate.

Busy doctors rarely have time to pore through medical journals researching the latest medications. It’s much more efficient and effective to talk directly to the Pharma and Bio-Med reps whose business it is to know everything about the drugs they develop and market. Inexpensive giveaways are designed to help Pharma reps gain access to doctors to educate them about new products and their appropriate uses—and serve as an ongoing reminder of the product, what it does, and who to contact for more information.

But the expected benefits rarely materialize. Doctors don’t really need or use most of these pharma giveaways. Rather than serving as effective sales tools, they tend to increase office clutter, find their way into patients’ pockets, or add to the contents of the clinic dumpster. As one doctor’s office staffer said in response to an Ingenix survey, “[We want] more resources that are useful rather than novelties, thank you.”

Ingenix knows “useful”
Part of the UnitedHealth Group family, Ingenix is one of the nation’s largest healthcare coding, billing, and reimbursement companies, with the best overall brand reputation among coding professionals. For years, doctors and coding professionals have relied on the technical expertise and accuracy of Ingenix products to minimize claim denials and disputes, while maximizing reimbursements.

And now, you, as a Pharma or Bio-Medical sales rep, can partner with Ingenix to offer doctors and office staff something they’ll really use—in fact, something they’ll completely rely on—every working day. Moreover, every time they use it, your customers will see the product logos, clinical details, and contact info you want them to remember.

Introducing custom coding books from Ingenix
Custom coding minibooks and other coding products are the smart way to get your product message out while helping doctors and their staff work more efficiently, submit claims right the first time, and maximize reimbursements. Best of all, they help sales reps get access to doctors to present product information face-to-face.

Ingenix’s custom coding minibooks are unique among coding and reimbursement products. They’re designed to meet the precise needs of doctors in a wide range of specific clinical specialties. And no matter what content you choose, custom coding minibooks are available in a variety of sizes and formats so you can match the right book to the right audience.

That means no matter who your customers are—primary care physicians, OBGYNs, cardiologists, urologists, nephrologists, oncologists or virtually any other specialty—you can offer a custom coding minibook containing just the diagnoses, procedures, and supplies they actually use within that specific specialty. For example, you could give a cardiologist a minibook that contains just the drug codes for cardiology. Or you could expand on that concept to include codes for all the diagnoses, procedures, and drugs commonly associated with cardiology practices.

A doctor’s most valuable tool is information
When you give doctors these one-of-a-kind custom coding minibooks, you’re providing everything the office staff needs to code accurately for proper reimbursement.

Consider that many doctor’s offices perform their medical coding in-house—often using outdated coding books or software, and often relying on staff that haven’t been fully trained in proper coding methods. The result is often too many returned, rejected, and underpaid claims. But what if the office staff could easily find all the codes they need in one compact volume that’s up to date, easy to use, and expressly customized to support their specialized coding needs?

The Rx for coding accuracy and efficiency
Today, medical coding is more important to the practice of medicine than a stethoscope. Why? Because without accurate coding, there’s no reimbursement; and without income, there can be no practice at all.

But the coding and reimbursement process is also one of the most frustrating aspects of health care delivery. Doctors face constant pressure from the Centers for Medicare and Medicaid Services, private insurers and other payers and agencies to accurately code diagnoses and procedures. When they don’t, medical claims go unpaid even as the risks of coding audits increase—situations doctors simply can’t afford to deal with.

Ingenix is one of today’s premier healthcare coding, billing, and reimbursement publishers. An independent survey of 800 coding professionals found that Ingenix products are used more often than all other vendors’ coding products combined—and over three times more often than the nearest competitor. And coding professionals ranked Ingenix as having the best overall brand reputation. The reason for this high profile in the health care coding business is simple: Ingenix has the most comprehensive data and the most complete code sets—all presented in a family of print and software products that are designed for easy, efficient usability.
It’s a reputation based on technical expertise and accuracy, an unmatched range of products, and a reputation for simplifying the complex business of health care—proven over again year after year. The Ingenix brand is so widely recognized and trusted that the American Medical Association (AMA), American Academy of Professional Coders (AAPC), Healthcare Financial Management Association (HFMA), and numerous specialty associations apply their logos to our products through cosponsorships or commissioned works.

Now you can take advantage of the same branding technique to associate your Pharma or Bio-Medical business with Ingenix through custom coding minibooks that prominently display your logo and other pertinent information. And you control the customization—for example, placing your logo on the front and back covers, including cardstock pages with information about specific drugs, inserting blow-in mailers with special offers, adding a business card holder, and so on.
And not only are you keeping your company and your products front-and-center anytime someone grabs the book to look up a code—that is, several times every working day—you’re also communicating that you understand your customers’ specific needs. You’re making their jobs easier, helping them obtain timely and accurate reimbursements, and saving them time and money that would otherwise be spent researching and purchasing the latest coding resources. It’s a win-win for both you and your customers.

An affordable way to improve customer relationships
You’re probably thinking that a custom coding book must cost a fair amount more than a pen or notepad. And you’re right. However, the true value can’t be measured in the cost you spend for a premium giveaway, but rather in the access you gain to doctors and their staff.
Custom coding books show that you understand a doctor’s business, including the frustrations he or she has with coding and reimbursement issues, and that you’re actively helping make that part of the business easier and more profitable. That can make all the difference when you’re trying to get time with a doctor to talk about the benefits of your product.

Moreover, Ingenix offers more affordable options in addition to custom coding minibooks. For example, you can choose from among many standardized books that have already been developed to serve coding needs in particular specialties—and “customize” them by simply having Ingenix add your logo prominently on the book cover. Or there’s even a set of posters with custom code sets that can be emblazoned with your logo.

No matter which option you choose to fit your customers’ needs and your promotional budget, Ingenix provides eye-catching, eminently useful materials that will remind doctors and staff every day about your company, your products, and above all, the fact that you can provide tools to simplify their workday as well as medicines to improve their patients’ lives.

The Ingenix Pharma Group—providing comprehensive support to the pharmaceutical industry
Custom coding books are just one of the many innovations developed by the Ingenix Pharma Group to support Pharmaceutical and Bio-Medical companies. The Ingenix  Pharma Group offers a wide range of strategies, solutions, and consulting services to help manufacturers optimize the use of new and existing drug therapies, medical devices, and biotechnology, and to help reduce costs and add value for end customers.
The Ingenix Pharma Group includes experts in three major solution categories:

• Coding, Compliance, and Reimbursement Management Solutions. Ingenix coding products are used on a daily basis by the same providers you want to reach—make the entire billing and reimbursement process simple and consistent, while helping drive unnecessary costs and delays out of the process.
• i3: The Company of Specialists. i3 is a global pharmaceutical services company that provides integrated strategies and solutions throughout the product lifecycle—helping companies gain better insights that lead to better patient care.
• Prescriber Data Solutions. The path to high-quality prescriber data is unique to every company. Ingenix helps providers assess, improve, and maintain their data, with sophisticated database tools and data management services that support completeness and accuracy to improve provider processes.

In addition to the Ingenix  Pharma Group, Ingenix offers a wealth of products and services to support employers, hospitals, payers, doctors, the public sector, workers’ compensation and automobile liability insurers. Ingenix unites the brightest minds to transform organizations and improve health care through information and technology. Together with the company’s clients and business partners, Ingenix is improving the affordability, quality, usability, and accessibility of health care.

Explore your options for increased product visibility and doctor access
When you provide custom coding minibooks and other custom products as a premium to your customers, you’re giving them a tool they’ll actually use, not a toy. And that helps you:

• Increase access to hard-to-reach providers
• Associate your brand with essential medical codes, targeted directly to specific health care specialties
• Communicate important information about the products you represent through brand advertisements, clinical indications, contact information, and more.

To learn more about the Ingenix Pharma Group’s custom coding book program—and to see samples of actual custom coding minibooks and other customized promotional products—contact the Ingenix Pharma Group today.

To get your FREE sample:
Visit our website at www.shopingenix.com/custom
Call 866.222.1298
Email: MiniBook@Ingenix.com