Top Stories
Reform to re-form
Nearing the anniversary of Obama’s health reform bill, we take a look at the plays that got pharma into the end zone.
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Social media anxiety order
Phil Baumann outlines why the pharma industry needs to submerge itself into the binary world of social media.
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The eye of the social storm
As the social media revolution continues its surge of success in the realms of digital marketing and communications, Nick Pryke takes a look at why sailing into the eye of its storm could be the best thing for the pharma...
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Psychiatric drugs: a booming business
The top 25 psychiatric drugs of 2009, according to quantities of US prescriptions, have been published and the chart reveals that approximately 300 million prescriptions were written for these 25 medications during 2009...
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Pharma steps towards the emerging markets
Frost & Sullivan’s Sumit Sharma on the importance of emerging markets to the future success of the pharma industry.
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